Attitudinal, behavioral, and biological outcomes of a community popular opinion leader intervention in China.

TitleAttitudinal, behavioral, and biological outcomes of a community popular opinion leader intervention in China.
Publication TypeJournal Article
Year of Publication2011
AuthorsRotheram-Borus, MJ, Li L, Liang L-J, Wen Y, Wu Z
Corporate AuthorsNIMH Collaborative HIV/STD Prevention Trial Group
JournalAIDS education and prevention : official publication of the International Society for AIDS Education
Volume23
Issue5
Pagination448-56
Date Published2011 Oct
ISSN1943-2755
KeywordsAdolescent, Adult, China, Commerce, Female, Follow-Up Studies, Health Education, Health Knowledge, Attitudes, Practice, Health Promotion, HIV Infections, Humans, Interpersonal Relations, Male, Middle Aged, Peer Group, Prevalence, Safe Sex, Sexually Transmitted Diseases, Unsafe Sex, Young Adult
Abstract

The effects of a community popular opinion leader (CPOL) intervention were examined among market vendors in a city on the eastern coast of China. Employees of 40 food markets were enrolled in a study that provided HIV-related education and tests, and treatment for sexually transmitted diseases (STDs). Twenty markets were randomly assigned to a CPOL intervention (N = 1,695) and 20 markets to a control condition (N = 1,616). Market employees in the intervention condition reported positive attitudes regarding STD/HIV prevention and more frequent discussions about safe sex than those in the control condition. Compared with baseline, the prevalence of unprotected sexual acts and new STDs were significantly lower within each study condition 24 months later. Although the CPOL intervention achieved its goal of shifting attitudes within food markets, the gains did not lead to the expected behavioral and biological outcomes.

Alternate JournalAIDS Educ Prev