Writing content for the web. You are creating material primarily for an online audience, so your writing style needs to be concise and your pages should be laid out simply (which will also help your Search Engine rankings). A useful guide is at styleguide.yahoo.com  - essential for all online content creators.
Before creating content, make sure you have watched the brief overview presentation . This introduces the concept of different page types, how pages are aggregated into lists, calendars, maps etc, the group structures and user involvement.
There are two ways for logged in users to create new content and contribute to the Semel Institute website:
Pages created by this process will be public - Google will find them within 24 hours. Unless you have been granted high level admin permissions, you are probably limited in what content you can create - for most users this will just allow you to create a Blog entry.
This is the most flexible way to submit new content. Group sites are mini-websites-within-a-website and have their own community of members (see www.semel.ucla.edu/help/groups  for a detailed explanation); group members have a comprehensive ability to post new content within their groups. To review your Group membership, see www.semel.ucla.edu/og/my .
To add new content, you will click 'Add' on the black navigation bar that is above any group pages you belong to (although if you have a relatively new browser, when you hover over 'Add' a box should appear with options to create specific pages):
Then click on the web page type you wish to create.
When creating a page, you may need to think beforehand how it fits into the structure of your own Group website, what audience it is aimed at, and whether you need to prepare any other files (images, PDF...) to include on your page.
Some pages (such as Courses) are very long with many fields; some are far simpler (such as Wiki), which just has a title and content. However, the following are common to most new pages, although you will need review the specific constraints of the different formats of certain pages.
This will be rendered at the top of your page in a blue bar to people viewing your new page. It is also the main text that Google (and other search engines) will index your page by. So it's important to make a unique, concise and helpful phrase (incorporate keywords you could imagine people typing into a search engine to find your page).
('Body' - sometimes an 'Overview') - there is a simple text editor, where you can apply simple formatting (bold, italics...), embed hyperlinks, upload and embed images or use the preset formats (dropdown under 'Paragraph'). Use much in the same way as Word.
When writing body content, bear in mind Google analyzes the text from the top down, and prioritizes headings from Heading1 down to Heading6. So put your most important text first, and most important heading as Header1 (and sections under Header2, sub-sections under Header 3 ...).
For detail on embedding images into your text is at www.semel.ucla.edu/help/uploading-files .
To embed a hyperlink, either:
Note that some pages are cached overnight by the website server so that the public see web pages real quick. The downside to this is that some changes you make to existing pages may not appear until the following morning. If there is an urgent need to clear out the cached page, contact your Group Admin who can manually 'Flush' the page.
You can create new projects or opportunities to participate using the 'Add' button, or going the 'Research' dashboard by using the 'Manage' button on your Group navigation bar:
These are projects that generally have grant support, a timescale and a PI. You can provide a summary/abstract of your project, list objectives, timescales, investigators, link to other website, upload documents summarizing the project's findings and list relevant publications. You can also classify research projects using the DSM-IV and ICD-10 vocabularies. Once you have added a research project to your group, it will also appear on the profile pages of any investigators, and will also appear on the aggregate view of all research in the Semel Institute.
Many studies at UCLA require members of the public to volunteer and participate, recruitment being tightly regulated by Independent Review Boards. Providing IRB approval has been granted for online recruitment, you may create a new 'Participation Opportunity' either by using the Add/Manage buttons from the Group navigation bar, or viewing the Research Project page, and clicking on the icon link towards the bottom of the page. This way you can associate one or more Participation Opportunities to each project. You are advised only to enter text taken from the IRB-approved text/flyer into the various sections of the page you are creating; you should also attach the flyer (as a PDF) where available (See 'Review and approval' tab). As these pages are only intended for the general public, you can only use the basic 'Common subject areas' vocabulary to classify content.
More advice on adding Participation (Recruitment) Opportunities 
Language - under the Title you can optionally create separate versions for English and Spanish. To do this create your first pass of the page in English; 'Save' the page; 'Edit' it (again); Select Spanish, then complete the parts that need to be in Spanish again; 'Save'. Not all aspects of the page can be translated - such as dates - but this may be a useful feature available to you
Optionally you can allow site users to 'Signup' - where they can receive an RSVP and become part of a private mailing list. Although this is reasonably secure (for instance, people who signed up cannot see other signups), note that only people who can log into the site with a UCLA Online ID can signup (although, anyone in the world can create such an account), and you should probably consult with the IRB before activating this feature.
Opportunities to Participate are listed either below aggregate lists [on your Group site, or on the Semel Institute summary], or below the relevant research project web page. They are automatically removed from public listings when the IRB renewal date has passed.
To truly leverage the help that search engines offer, you should not merely embed an IRB-approved PDF flyer onto any page you choose for 2 reasons:
Such opportunities are then listed:
And because you are generating a fresh page, Google is alerted within 24 hours by the Semel server; PDF file uploads do not generate such Google alerts. Participation opportunities are automatically removed from aggregate listings by the server when the IRB 'expiry' date is passed.
A Course is a type of web page to capture info about an individual course, lecture, fellowship or training program. Individual Course webpages can be grouped together and structured using the Course Catalogue  hierarchy. If you find that you create a Course and there is not an appropriate category, consult with the site administrator  for assistance.
A Course page is very long and broken into several sections. Only add relevant information - any sections or boxes left empty just do not appear on the final web page.
Important note: The Course Catalog is the most important vocab here, as it defines where it sits in the structure of all courses and programs. You can view the terms available by clicking on the Red arrow (it's a pop-up box - don't worry); be sure to 'Add' (Yellow arrow) each term required.
Also note that you can enable the course for other site users to 'Signup.' This allows people to RSVP and you to generate a mailing list for a specific course. This feature will eventually be expanded to link to UCLA's CyberPay system to process online payments for courses.
This feature will be added shortly to capture Residents and Fellows clinical rotations.
See also www.semel.ucla.edu/help/content  for common aspects of adding new content to this site
'Login' button is in top right of any page. You will need to login with UCLA Online ID (formerly BOL ID). If you have not logged in before, your account must be manually verified before you can do anything interesting. Once you've submitted your account verification , you'll normally hear back with 1 working day. More help at www.semel.ucla.edu/help/login .
If you have a verified user account, and you are listed as an 'Instructor' you should have an 'Edit' tab visible. If it is not visible, contact the Education office - they coordinate all course listings. On the course page, you can update the overview, add objectives and add material useful to students (web links, publications, upload files (PDF, Powerpoint etc) and embed slideshows). More details on editing the course pages are at www.semel.ucla.edu/help/content/training .
Note that the server builds a high performance cached mirror of the whole website every night, so your saved edits may not be visible to the public until the next day. If you want to confirm your changes, you are always viewing live data when you are logged in - which is why the website is usually slower due to the vast number of database queries needed to build a fresh page.
A Service is a type of webpage to detail a patient-focused treatment/assessment service or clinical program; can include hospital inpatient/outpatient services. Please note that only Group Administrators can create and edit Service webpages.
There are 2 types of news articles: Announcements and Media Articles. Although similar there are some technical differences with how the pages are handled:
A News page is an announcement created by UCLA (either from the UCLA Newsroom, or directly from a Semel Program/Center/Service - you). If the announcement is posted to the 'Semel Institute' audience (under Groups), and is 'Public,' the announcement will also appear on the front page of the Institute website (so please exercise discretion when selecting this option).
This is quite a basic page - a title and body - but can also be useful for internal admin announcements if you deselect the 'Public' checkbox under 'Groups'. If you are announcing an event, it may be simpler just to create a new 'Event', as that should appear somewhere prominent on your site.
A media article or feature (eg, news cutting) - you must be able to provide a URL (web address) for the original article to create such a page. It may be useful to provide some 'Teaser' text, describing why it is relevant to your group and to UCLA. Many news agencies will only leave news articles on their websites for finite periods of time, so don't dig out articles from several years ago to make your list bigger; it does not give your site visitors the impression that you are doing much current activity.
By default, all the most recent Media features will also appear on the Semel Institute news page www.semel.ucla.edu/news  under 'In the news.'
An Event is a calendar event, with a date/time and location - which you can optionally include RSVP under 'Signup settings' which can record name, email address and phone number. You can also upload and attach a flyer. If you are entering a Location, ensure the street address is correct and as complete as possible, this will improve the accuracy of the links to the 3rd party mapping sites. You can manually place a marker on the interactive map when creating the event.
If the 'Semel Institute' audience is selected (under 'Groups'), and is 'Public,' the event will also be listed on the Institute website front page and main calendar.
Consult with the site administrator  as to how your calendar is rendered to the public - it can either be a browsable calendar, a scrollable timeline or a list of upcoming events.
Not everything in this website is a structured and relational form... sometimes plain old text is all that is needed. You can still embed images and attach files (eg, PDFs) to these pages, but are very useful for creating reference material.
A Biblio (Publication) can be any type of published material (eg, journal article, book, chapter, letter, legal case etc). The form can either be populated by DOI/PubMed, Paste from Bibtex or you can select the 'Publication Type' from the drop-down option box and complete the form manually.
If you need to perform a bulk import of Publications [using an EndNote or BibTex export], please contact the Web Manager .
All keywords and authors that you enter are added to the master 'Biblio' database, so will quickly find that certain keywords and authors will appear by autotype.
Once you have entered your publication, not only will be available on your Group site, but will be added to the master list of publications at www.semel.ucla.edu/publications ; this list can be filtered by author, keyword and publication date.
Do not freely reproduce material that you do not own the right to do so. It is usually best to provide a URL to the online version on the original publisher's website, rather than upload a PDF copy of the publication.
BibTex  is software to handle publication references, and EndNote can be used to create a BibTeX formatted library which you can paste in an import to create a Publication entry on the Semel website.
If you know the Digital Object Identifier (DOI)  of the publication you can enter it when you start the create new Publication (Biblio) dialogue. Check that you have referred to the correct paper, make any necessary changes, then 'Save' (the information is not uploaded to the Semel site until you have saved it).
If you know the PubMed  ID (PMID) number (it is commonly an 8 digit number), type it in when you start the 'Biblio' wizard and look it up. Check all the fields (author, dates), although you may need to add keywords, then 'Save' (the information is not uploaded to the Semel site until you have saved it).
For all media uploads, in addition to the file/URL you will need to provide a title (used as a caption normally) and a brief text description of the content ('teaser').
An Audio page allows you to upload an audio file. There are file upload constraints (depending on your account permissions): if the file you require to upload exceeds this, then consider hosting it on a 3rd party service, and providing a URL - contact the site admin  for help in this case.
The uploader will normally extract metadata from your MP3 file (such as copyright), so only upload material that you have rights over. You can also leave the Title field to the default tokens - these are extracted during the file upload process.
A Video page allows you to create a link to a video file already uploaded via a 3rd party and include a description. Please note that you cannot directly upload video files to the Semel server. If you do not already have a 3rd party video provider, you are encouraged to use the UCLA YouTube channel youtube.ucla.edu  for your uploads.
The following 3rd party services are currently supported:
Normally you can paste the URL of the video file into the 'Third Party Video' field when creating a new 'Video' although sometimes an 'Embed' code will be available from your provider, which can be a little more robust. Please consult with each service's terms and conditions before uploading content.
An Image page allows you to upload an image and include a description - and can optionally be added to a gallery at a later date. New Galleries can only be created by the site administrator. All Galleries are browsable at www.semel.ucla.edu/gallery .
Please ensure that you have the necessary copyright permissions before uploading and embedding rich media into the public domain.
Handling of 'people' in this website is dealt with by user accounts, group members, profiles and directory listings - all the terms are explained at www.semel.ucla.edu/help/people .
As a Group Administrator, you may need to link central profiles to your own Group site, and add a contextual bio. Once you have built up your list, you will need to contact the site administrator  to discuss how to present this list to the public on a custom webpage:
NEW! Screencast demonstration now available 
A Directory Listing is where the existing Profiles are associated to your own group's site, and a short contextual bio/title specific to this group site alone is added.
When adding a new Listing to your group, start typing a few characters of the desired person (first or last name) and drop down list should appear: select the name, then optionally add in a role, title and bio FOR THEIR INVOLVEMENT IN YOUR CENTER/PROGRAM ONLY - do not rewrite a person's entire CV (this is stored on their linked profile).
If a desired person's name does not appear, first, double-check on the Semel master directory , then you may have to add a new Central profile - which you subsequently link back creating a Directory Listing association.
All Central Profiles appear on the master Semel Institute Directory  listings and the central profile of a person is the page you usually see when clicking on someone's name on a web page. Profiles for faculty within the School of Medicine should be automatically linked to the profile on the DGSOM FDB . There is information for Faculty to update their DGSM FDB profiles directly at www.semel.ucla.edu/help/people .
You will encounter 2 similar file browsers when trying to attach and upload a file, or when trying to embed images into your web pages. Each system either allows you to upload content from your local machine to the server, or reference content previously uploaded to the website server.
If you need to attach a file to a page (which depends on the type of page you are creating), you will see the following sort of dialogue box:
Once your file is attached to your page, you may want to add Descriptive text (which is displayed to the user instead of the filename). If you want to upload the file, but no have it listed at the foot of your page, uncheck the 'List' option. You can also Remove the file at a later date, which will also delete the originally uploaded file from the server.
You can hyperlink easily to any documents you have uploaded and attached:
Use the insert/edit image button on the text editor toolbar, which will bring up the image attributes editor:
You probably don't know the URL, so click on the file browser button to find your file (or upload a new one to the server). For accessibility reasons you are encouraged to enter a description and title for your image: this improves search engine rankings and helps those who rely on text readers.
Under 'Appearance,' you can add padding (a gap between your image and the text) and align the image so that text will wrap around your image accordingly (there's a dinky preview on the right). You can also add a solid border around your image (add a pixel value in 'Border' - 1 is the thinnest). The 'Advanced' tab allows you to implement rollover effects and add an image map... probably best to leave alone...
Certain browsers will allow you to drag and resize the image using the WYSIWYG rich text editor, although if this doesn't work, go back to the file attributes box (click once on the image, then on the toolbar insert/edit button) then alter either the width or height attribute (in pixels). The image is automatically resampled and a new copy saved on the server.
There's a useful 'Help!' button (red arrow) for a summary of top tips. The links across the top allow you to:
Remember, you only need to click on a file once to select it - you should be able to preview any images within the file browser.
organizing and structuring your content
Group admins and members can contribute content (web pages) to their own and the Semel Institute websites using the 'Add' buttons from their Group Navigation Bar. But how to structure them? There are 3 main ways that pages are structured:
The Semel Institute has a master navigation system (based on Research | Education | Health | Wellness | About), which you can see on the sitemap . There are also separate sub-navigation systems, usually one for each group website; these menus are either a horizontal bar across the top of the page, or a block in the left sidebar. The active page is always highlighted, but there are currently no 'dropdown' or 'flyout' menus for accessibility reasons.
Currently the only way to add pages into any of the navigation menus is by 'super' administrators. So if you need to alter your menu or get a page included, you will need to consult with the site administrator  - who also benefits from a high level viewpoint of the whole website.
A book is a set of pages tied together in a hierarchical sequence, perhaps with chapters, sections, subsections, and so on. You can use books for manuals, site resource guides, Frequently Asked Questions (FAQs), or whatever you'd like. Users who have permission can create a book and write, review, modify, or rearrange the pages. Many users can work together on a book and separately add pages.
When creating a new web page (usually a Page or Wiki) you can place it into a 'book' structure in the 'Book outline' tab. You can either create a new book, or add it into a 'book' that already exists in your group (where you will be prompted to define the 'parent' web page). From the top level 'parent' page, you can add 'child' pages up to 9 layers deep. The only current constraint (April 2010) is that most users cannot re-structure the order of the book. Contact your friendly site administrator  for help with this.
Why bother? Any book page will have links to its parent ('up'), siblings, and will list all child pages automatically. When you select the print friendly view (the printer icon at the foot of most pages), you will automatically include all the child pages in this view. For example, the whole Help section is structured as a 'book'
Many web pages, such as research projects and training programs can easily be turned into query-able lists. You will find that as you add such pages via your admin dashboards they will automatically be added to you public pages [accessible via your navigation system] that incorporate such views of lists. If you do not have such pages, or require specific queries of data, contact the site administrator  for assistance.
And don't forget... It's important to add the relevant Taxonomy terms through the Vocabularies tab when creating a new page - this is another valuable way of indexing and classifying your pages, especially when considering search engine optimization.
Each 'Group' is a mini-website that can have a unique design, separate menu system and can contain public and private content. Most page types can be posted into a Group, although you must be logged in and a member of such groups before doing so.
Group members can create their own content and post it into any groups where they have membership (or admin) rights. Each Group will also have one or more Administrators - not only do they control membership of the group, but they can also edit any content posted into their Group.
Groups can be created for a Research Center, a Clinic, a Training Program or even a Lab. Many of the Groups reflect the organizational structure of the Semel Institute and Department of Psychiatry, but it is possible for the System Administrator to create a hierarchy of Groups. Such hierarchies have membership rights passed upwards, so if you are a Group Member of a Lab site that is part of a Research Center, which itself is part of the Semel Institute, you become a member of all 3; conversely if you just have membership of the Semel Institute, you do not get automatic rights to Groups within the Institute. Check your current membership [when logged-in] at www.semel.ucla.edu/og/my .
Please note that any content that is posted into the 'Semel Institute' or 'Department of Psychiatry' groups is subject to review and alteration by the Institute's content editors.